Malcolm X said 'the media is the most powerful entity on earth.' global tolerance believes that with that power comes social responsibility. Media Social Responsibility (MSR) is hard to come by - it is sadly a rarity to find media organisations that take their social impact seriously. We plan to change that.

global tolerance strives to lead by example and be an ethical thorn in the communications industry's side. We walk the talk of our values and always tell the truth. The media is not intrinsically bad and there is no negative agenda. Unfortunately, reporting the negative, sensationalist stuff is the easy option - but it's never the right one.

We work closely with the International Communications Forum, which promotes the ethical role of the media in society, as well as other professional bodies across the world. We speak at national and international conferences about the ethical role of the media in society, publish values-driven videos and articles on our 'tole-rant' page, and generally make a nuisance of ourselves when the communications industry drags people down instead of inspiring them. As you can imagine, we are very busy!