UN's International Day of Tolerance
On 16 November 2006, the United Nations International Day of Tolerance, global tolerance's PR campaign with 'Jedi Knights' Umada and Yunyun led to almost intergalactic media coverage.
The campaign saw Umada and Yunyun deliver a letter to the United Nations Association on 16 November, requesting the day be marked as the Interstellar Day of Tolerance, to reflect the 390,000 Jedi Knights in the UK (Source: UK Census 2001) and millions across the universe.The universally positive media coverage included (click on the selected links to see some of the videos / articles):
- Sky News (three live interviews, front page news coverage, top story for messages)
- CNN
- The Sun (two articles, front page web coverage and video)
- Yahoo! (most mailed news story of the week)
- Channel 5 News
- Daily Mail
- Evening Standard
- Metro
- thelondonpaper
- New York Sun
- Independent (South Africa)
- Virgin Radio
- LBC WRadio (Latin America)
- Spin38 (Dublin)
- All Headline News (New York)
- United Nations webcast with comment from Kofi Annan's spokesperson (click on UN Website link and forward to 16m:30s)
17,500 websites, so far....and many, many, many more.
