Desmond Tutu with pink tutu wearing Wallace & Gromit to promote ‘Wrong Trousers Day’ on the 27 June

18 June 2008 15:54

Pink tutu wearing Wallace & Gromit met new friend, Nobel Peace Prize winner, Desmond Tutu earlier this week.

The story appeared in newspapers around the globe and has helped to raise awareness of Wallace & Gromit’s ‘Wrong Trousers Day’. On the 27 June, those registered on the Wallace & Gromit Children’s Foundation website to wear wrong trousers will, like Desmond Tutu, support terminally ill children around Britain.

We supported Wallace and Gromit in their successful 2007 Wrong Trousers Day campaign. Read about it here.

We find creative (and honest) ways of putting stories of positive social substance in the media. Visit the global tolerance PR and communications consultancy page to find out more.