Personal Relations – A new way for PR – part 4
19 April 2010 13:04
Let’s focus on one of the numerous notable exceptions of media bucking the trend of the recession. Bill Porter often cited the example of Ouest France, and it wasn’t just because it originates from the country where he resided. Ouest France (literally West France) is a regional newspaper, yet has a circulation higher than any of the national newspapers in country. Its readership has been unaffected by the decline of newspaper reading in France (blamed on the recession, the internet and other external factors), unlike most other dailies.
With 2.5 million daily readers (and a circulation of almost 800,000), it is the most read francophonic newspaper in the world. The striking thing about Ouest France is that is has a strict ethical editorial guidelines.
To read this post in full and comment on it, please go to the interactive home of global tolerance connect.
This essay is to be featured in the book ‘Media Values’ Edited by Richard Lance Keeble, published by Troubador, Leicester in October 2010. The book is inspired by the work of Bill Porter, Founder of the International Communications Forum
