Personal Relations – A new way for PR – part 3
19 April 2010 09:56
Stripping down to the emotional and human truths
The Personal Relations approach is also ethical. It doesn’t seek to dress up, instead it seeks to strip down to the emotional and human truths – warts and all. Personal Relations upholds the integrity and dignity of every human being, it is collaborative and affirmative – there is no need to knock someone down when you can lift your own head up to be counted!
The key to Personal Relations is the authenticity of the sharing, and not mistaking humanity for personality. Organisations and leaders who strategise the use of Twitter or other social media miss the whole point, the whole essence of what it means to really share.
To read this post in full and comment on it, please go to the interactive home of global tolerance connect.
This essay is to be featured in the book ‘Media Values’ Edited by Richard Lance Keeble, published by Troubador, Leicester in October 2010. The book is inspired by the work of Bill Porter, Founder of the International Communications Forum
