gt’s Joana shaves to save the Gulf
28 July 2010 10:37
Bald heads are in vogue in the global tolerance office this week, as global tolerance team member Joana Ferreira bravely donated her locks to Matter of Trust this weekend. Her hair is now on the way to New Orleans, where it will be turned into ‘hair booms’ to assist in the clean-up of the Gulf of Mexico.
The program began more than 10 years ago, but since the recent disaster, Matter of Trust has seen more participants join the campaign than ever. Thousands of businesses and individuals have registered with the non-profit each day since the BP oil spill. Joana’s donation joins an estimated 450,000 pounds of hair, fur and nylon now arriving in the Gulf region.
Shaving is a bold but simple way of helping the cause. Hair, as well as being a renewable natural fibre, is absorbent enough to collect oil.
Find out more at http://matteroftrust.org/
